Privacy Policy

1. Introduction

At Midlands Ads, we respect your privacy and are committed to protecting your personal data. This Privacy Policy details how we handle, store, and secure any personal information collected from you when visiting our website or utilizing our local advertising management services, in compliance with the General Data Protection Regulation (GDPR) and UK Data Protection Laws.

2. The Information We Collect

We may collect and process the following categories of personal data:

• Identity & Contact Data: Includes your name, email address, and phone number when you submit an inquiry form or schedule a call via our booking links.
• Technical Data: Includes your internet protocol (IP) address, browser type and version, time zone setting, operating system, and platform used to access this site.
• Usage Data: Includes information about how you navigate and interact with our website, pages viewed, and response times.

3. How We Use Your Data

We only collect and process data where we have a lawful legal basis to do so. This includes:

• Contract Performance: To respond to your direct service inquiries, provide ad campaign proposals, and perform our obligations under our service agreements.
• Consent: To place analytical and tracking cookies on your device (e.g. Google Tag Manager, Google Ads conversion linker, and Meta Pixel) to monitor site traffic.
• Legitimate Interests: To optimise our website performance, protect security, and conduct market analytics.

4. Cookies and Ad Tracking

Our website uses cookies to distinguish you from other users and track conversion data from Google Ads and Meta Ads campaigns. These analytics help us understand our campaign performance and refine our targeting strategies. For details on how to manage or disable these, please refer to our Cookie Policy.

5. Data Sharing and Protection

We do not sell or lease your personal information to third parties. We may share data with trusted service providers who help us run our operations (such as website hosts and scheduling integrations like Calendly) under strict confidentiality agreements.

We implement strong technical and organisational security measures (including secure SSL encryption and firewalls) to safeguard your data against accidental loss, unauthorized access, alteration, or disclosure.

6. Your Rights Under GDPR

Under UK/EU GDPR regulations, you have key rights regarding your personal information:

• The right to request access to the personal data we hold about you.
• The right to request correction of inaccurate data or deletion of your information.
• The right to object to or restrict processing of your data.
• The right to request transfer of your data to another service provider.

If you wish to exercise any of these rights, please contact us using the details below.