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Practical writing on getting more work through the door, for tradespeople and service businesses across the Midlands.

Welcome to the Midlands Ads Blog

We are kicking off the blog with practical advertising advice for local tradespeople and service businesses across the Midlands. Here is what we will be writing about, and who it is for.

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Which Google Ads keywords are actually worth paying for

The handful of searches worth paying for, the ones that quietly drain a budget, and how to tell them apart.

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Working out what a customer is really worth

A back-of-the-envelope method for the one number that should decide your entire ad budget.

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Do Facebook ads actually work?

An honest look at where Meta earns its keep for local services, and where Google will beat it every time.

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The free Google listing that brings in the calls

The free listing most local businesses half-fill in, and the parts of it that actually bring in calls.

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Why cheap leads are usually expensive

Cost per enquiry is the number everyone quotes. Here is the one that actually tells you whether it worked.

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12 questions to ask before hiring an ads agency

Including a few we would rather you asked us, and the answers that should worry you.

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Rather just talk it through and get more customers?

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