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Our Philosophy

Marketing judged on the value it brings you.

We started Midlands Ads because too many tradespeople were paying big-city agencies and getting reports instead of results. Our job is simple: make your marketing bring back more than it costs.

Why we started Midlands Ads.

For years, we watched local business owners — from independent plumbers to family-run dentists — get burned by complex "big city" marketing agencies. These agencies charged high setup fees, delivered 50-page reports filled with meaningless terminology, and failed to focus on actual results.

We decided there had to be a better way, one built around the value we create, not the reports we send.

At Midlands Ads we focus on what actually matters to a local business: new enquiries, calls, and visits. We explain the work in plain terms, treat your budget like our own, and measure ourselves on the value it brings back.

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Our Straight-Talking Promise

We don't do hard sales. We start with an honest chat about the numbers. If we don't think advertising will make you more than it costs, we'll tell you straight away.

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Honest. Measurable. Worth it.
Our Values

What makes us different.

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Plain English

We talk about clicks, phone calls, and new customers. We leave the acronyms (CTR, ROAS, CPM) out of our conversations.

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Full Transparency

You own your Google and Facebook accounts. You see exactly where every penny of your budget is spent. No hidden markup.

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100% Local

We live and work in the Midlands. We understand our towns, our high streets, and how local customers make buying decisions.

Our Leadership

Meet the faces behind the ads.

Jack Montgomery, Founder
Founder & Lead Strategist

Jack Montgomery

Jack started Midlands Ads to give local businesses the simple, direct marketing they deserve. When he's not optimizing campaigns, you can find him walking his dog in Northampton or drinking too much black coffee.

Jatin Arora, CIO
Chief Information Officer

Jatin Arora

Jatin leads our campaign tracking, analytics tools, and automated integrations. He is the brain behind our ROI estimator and ensures your reporting is 100% transparent and accurate.

Let's sit down for a chat.

Tell us about your business goals and we will put together a simple, honest recommendation. No pressure, just conversation.

Book a Free Chat