Cookie Policy
Last Updated: June 3, 2026
1. What Are Cookies?
Cookies are small text files placed on your computer, smartphone, or other browsing devices when you visit a website. They are widely used to make websites work more efficiently, improve navigation, and provide web traffic analytics to site owners.
2. How We Use Cookies
Midlands Ads uses cookies to enhance your online experience and track the effectiveness of our marketing strategies. Specifically, we use cookies for:
- Analytics & Performance: To measure page load times, identify which pages are visited most frequently, and understand visitor paths through our website.
- Advertising & Conversion Tracking: To link website actions (such as scheduling inquiries or submitting contact forms) with our active Google Ads and Meta Ads campaigns. This helps us optimise bidding and ensures our marketing resources are directed to high-value user terms.
3. Types of Cookies We Deploy
Essential Cookies
These are necessary for the core functionalities of our website, such as managing session tokens, local storage preferences (like saving your light/dark mode preference), and security layers.
Analytical & Performance Cookies
We use tools like Google Tag Manager and Google Analytics to understand traffic flows. All data collected is aggregated and anonymized.
Marketing & Targeting Cookies
We install conversion tracking cookies from Google Ads and Meta (Facebook Pixel). These track actions you complete on our site to verify when ad clicks result in productive conversations.
4. Managing and Disabling Cookies
Most modern web browsers allow you to control cookie settings. You can configure your browser to block all cookies, accept only certain cookies, or delete cookies upon closing your session.
Please note that if you choose to block all cookies (including essential cookies), certain aspects of our website (such as light/dark mode persistence) may not function optimally.
5. Contact Us
If you have questions regarding our use of cookies or want to understand how tracking integrations work on our platform, reach out to us: