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Trades · Midlands

Google & Meta ads forRoofers


Local advertising
We run Google and Meta ads for roofing companies across the Midlands: leak repairs, storm damage, new roofs, flat roofs, fascias and guttering. Ads that bring the calls when the weather turns, and steady work when it doesn't.

Right now, someone nearby is searching for what you do…

More value from every pound you spend. Every campaign is built to turn your budget into calls, bookings and customers you can count.


Why us

Why Midlands Ads
01

Focused on your return

We don't chase likes or vanity numbers. Every campaign is built to turn your budget into calls, bookings and paying customers you can count.

02

You see what it earns

Every month you get a short, plain summary. Not impressions and jargon, just clicks, leads and the money the work brought in.

03

Local knowledge that pays

We live and work in the Midlands and know its towns. We put your money on the search terms your customers actually use.


Roofers

How we advertise roofers

Roofing demand follows the weather. A storm can bring a week's worth of leak and damage searches in a day, then things go quiet. We keep budget in reserve for those spikes, so you're visible when the phones should be ringing, and ease off when your diary is already full.

Trust matters more in roofing than almost any other trade, because homeowners have heard about cowboy roofers and doorstep scams. Ads and landing pages lead with real reviews, photos of your work and clear details about who you are, and we keep out searches from DIYers, materials shoppers and job hunters.

Searches worth paying for
  • roof leak repair [town]
  • emergency roofer near me
  • storm damage roof repair
  • new roof cost [town]
  • flat roof replacement
  • fascias and soffits
  • guttering repair [town]
  • roofers near me
Searches we keep out
  • roofing jobs
  • roofing felt
  • roofing supplies
  • how to fix a roof leak yourself
  • diy
  • roofing course
Google or Meta?

Google for leaks, storm damage and repairs, because people search the moment there's water coming in. Meta ads suit planned work such as full re-roofs, flat roof replacements and fascias, where before-and-after photos persuade homeowners who've been putting it off.

Questions from roofers

Yes. Leak and storm damage searches come from people who need help now, which is ideal for Google Ads. The key is having budget ready when the weather turns and keeping out DIY and materials searches that never turn into jobs.

Lead with genuine reviews, real photos of your own work and clear company details. Homeowners are wary of doorstep scams, so anything that shows you're an established local business makes your ad the safer click.

Yes, but not at the same level. Planned work like re-roofs and fascias can run steadily, while repair ads scale up after storms and wet spells. That way you're not paying peak prices when your diary is already full.


Services


What we do

Six service lines, one goal: more enquiries from people in your area who are ready to buy. Pick one, or let us build the whole system.

Search · Local Services

Show up at the exact moment someone searches for your service. Campaigns built to keep you at the top and your cost per lead down.

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Facebook · Instagram · Reels

Stop the scroll in your local area. Visual campaigns and Reels that turn attention into bookings.

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Design · Build · Speed

A slow site loses customers. Fast, mobile-first pages designed to turn clicks into phone calls and enquiries.

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Content · Scheduling

Profiles kept active and professional. Content, scheduling and grid planning handled, so you stay top of mind in your towns.

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Call tracking · CRM · Follow-up

Never miss an enquiry. Call tracking, simple pipelines and instant automated follow-up so every lead gets answered.

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Identity · Strategy

Scale with one voice. We pair our ad work with specialist brand studios for an identity that lasts.

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Method

How we work

Four steps, the same for every client. Built around what a customer is actually worth to you.

  1. 01

    What a customer is worth

    A free call to work out what one new customer is worth to you. Everything after is built on that number, so we chase jobs that pay rather than clicks that look good on a chart.

  2. 02

    The plan

    Which platforms and what budget will bring you the most work for the least spend. You see where every pound goes, and what we expect back, before anything goes live.

  3. 03

    The launch

    We build the campaigns, write the copy and switch them on, then keep moving budget onto the ads that bring in real jobs.

  4. 04

    The check-in

    Every month, the numbers in plain English: enquiries, what each cost, and what they turned into. A straight answer on whether it's working.

Client reviews · 5.0 on Google
“On it with energy, just what we needed to get focused and aligned on marketing our engineering solutions.”
Reece Don Local Guide · 18 reviews
01 / 04

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