Blog

Cost per lead is the number every agency quotes, and it's misleading. Here's the figure that actually tells you whether your advertising works.

An honest look at when Facebook and Instagram ads are worth the money, when Google beats them, and how to tell which one your business needs.

Extensions, lofts and renovations are bought slowly and visually, which is exactly where Facebook and Instagram ads shine. Here's how builders can make them bring in serious enquiries.

Emergency searches are where plumbers make the most money from Google Ads, and where most budgets disappear. Here's how to set campaigns up so you pay for burst pipes, not DIY questions.

A plain-English guide to picking Google Ads keywords that bring paying customers, spotting the ones that waste your budget, and telling them apart.

Roofing demand follows the weather and trust is hard-won. Here's how roofers can use Google Ads to be there when a storm hits, without wasting budget the rest of the year.

How to set up and optimise your free Google Business Profile so it shows up in local search and turns into phone calls, step by step.

Landlord EICRs, consumer units, rewires and EV chargers all need different marketing. Here's where electricians' best work comes from, and how to go after more of it.

The 12 questions that separate a good advertising agency from an expensive one, including the answers that should make you walk away.

How to calculate what a customer is really worth, and why it's the one number that should decide your entire marketing budget.

Andromeda, Advantage+, AI creative, new UK fees and Threads ads. Here's what has changed in Facebook and Instagram advertising this year, and what it means for local businesses across Birmingham and the Midlands.

Practical local SEO tips for small businesses across Birmingham, Coventry, Leicester, Northampton and the wider Midlands. No jargon, just what actually moves the needle.